Loopd

Alumni Profile: Brian Friedman of Loopd

Brian Friedman was part of our Summer 2013 class. He has since founded Loopd, a relational analytics company that uses wearable technology to collect data at events. Read our exclusive profile below. Brian Friedman

June 1, 2015 - Brian Friedman attended a formal boarding school in New Hampshire where dress code was enforced with an iron fist and students attended chapel every Monday morning. After his authoritarian experience in high school, he headed to Lehigh University where he studied materials science and engineering as well as product design and was given the opportunity to start the entrepreneurship club. While attending Lehigh, Brian also worked for Red Bull as a Student Brand Manager. In the back of his mind, however, he knew his experiences in high school and college had prepared him for a much different path.

A Successful Mentor Recommends a “Leap of Faith”

“A fellow advisor and mentor recommended that I apply to Draper University,” says Brian. “He is a very successful entrepreneur, and I knew if he told me to go then it would be worth taking the leap of faith. I was right, after all! For the first time I felt that it was possible to dream about anything.”

Most of Brian’s fellow classmates at Lehigh didn’t share his strong drive to start a venture, with the majority going to work as technical sales reps with materials companies in the middle of the US or as lab assistants in dark rooms throughout New Jersey. But Brian believes that his experience at Draper University allowed him to take advantage of his creativity and also meet other like-minded individuals. Brian actually met his two co-founders, Sambhav Galada and Allen Houng, at Draper University, and they all hit it off immediately.

Sambhav Galada is the Head of Product of Loopd. He pursued his M.S. in Electrical Engineering from Texas A&M. Sambhav has implemented and designed an ARM low power chip for wearable technology that enables users to get feedback on their personal fitness analytics.

Allen Houng is the Head of Software of Loopd. Allen graduated with honors in electrical engineering in Taiwan and produced an award-winning gesture-recognition engine via FPGA application. Allen has been featured on TechCrunch and StartUp Weekend Blog for his startup called Drimmit, which he built by himself from the ground up full stack.

During the program Brian learned about new trends that were the bleeding edge in Silicon Valley, including 3D printing, space mining, anti-aging pharmaceutical and blockchain technologies. He also learned that in order to build a scalable business you need to stay focused and conquer one problem at a time.

The idea for Loopd was conceived during a competition at Draper. The night before, Brian had seen a video of the Budweiser Buddy Cup, which gave people the ability to exchange Facebook information by tapping glasses. The next day in BizWorld, a startup contest, his team had to create and sell a wristband concept. Immediately he thought of BuddyBand, which was the initial idea for Loopd, but since then the concept has evolved.

“Our team put in several hours to develop our initial prototype and business model. We are a hard working group and while at Draper University we learned that you need to execute as a team if you want to build a great company,” Brian says.

After Pitch Day (and Some Refinement) Loopd Is Born

Brian and his team were in the top 10 on pitch day, the culmination of the program and what every student works toward while at Draper. While their idea was applauded by many, it was also questioned by the panel of experts, which helped Brian and his co-founders refine their concept for Loopd. Since pitch day they’ve raised $1.2MM from Tim Draper, Marc Benioff, Rick Dalzell and other notable angel investors.

Loopd is a relational analytics platform that measures proximity-based human interactions and engagement for corporate events. Loopd is the industry’s only bi-directional solution that enables attendees to exchange contact information, collect marketing materials and passively check in to speaker sessions. Using physical analytics, marketers are able to have a more sophisticated understanding of their most valuable business relationships and bring clarity to murky ROI measurements. Additional use cases for Loopd are boundless, from helping healthcare workers glean details about patients instantly, to facilitating military ground troop communication, to turning handshakes into information swaps.

In the past 12 months, he and his team have designed and built a complete analytics platform, iOS and Android app and bi-directional beacon. Loopd won Wearable Tech Product of the Year, was selected as a top-eight finalist for smart data and enterprise at SXSW Accelerator and was selected as top 48 finalist at CeBit CODE_N. Since the company’s launch at SXSW, the team has closed its first enterprise deal with Box, and has Accenture, Salesforce and Cisco in the final stages. They have also assembled a great team of 15 amazing people in San Francisco and Taiwan who have skills in machine learning, wireless protocols, big data infrastructure and mobile development.

“Right now we are focused on building the next version of Loopd, which will be more cost effective, powerful and feature rich. Over the next eight months our team plans to power 20 Fortune 2000 Corporate Conferences with our hardware solution and 40 high quality events with our software solution. In the future, our technology will be the leading offline analytics provider for MRO in health, manufacturing, retail and developing nations worldwide. And this is all because of Draper University,” Brian finishes with a big smile.

Draper University Alumni Launch "Loopd"

San Mateo, CA – October 16, 2014 – Draper University, the innovative and disruptive school for entrepreneurs, announced that four alumni have launched Loopd, a proximity marketing solutions tool for marketing executives. Loopd closed $1 million in angel funding from Draper Associates and Draper University founder Tim Draper, Salesforce.com CEO Marc Benioff, and Vuclip Co-Founder Xinhui Nui. Alumni Startup Loopd“At Draper University we teach our students to think differently and provide all the necessary tools to start a business. We are thrilled to see four of our Draper University heroes going out into the world and disrupting the traditional way of marketing at conferences and events,” said Draper.

With Loopd, marketers are able to prove event ROI, deliver higher quality leads, gather accurate attendee profiles, optimize event marketing strategies, and enhance attendee engagement. Unlike stand-alone event apps, beacon systems, or traditional lead retrieval systems, Loopd combines the three essential components for an event marketer: a mobile app, event hardware including bi-directional beacons, and rich analytics.

The team of seven is based in San Francisco, CA and Taipei, Taiwan. The chips cost less than $5 dollars to manufacture and can last up to two weeks. The chip also allows users to take notes and export the information received from the app to the user’s sales software, thus making it easier for conference attendees to create contacts rather than solely relying on business cards.

“Draper University changed my life; this is almost an understatement. During my session, I met my two amazing cofounders, came up with our idea for Loopd, and decided to move to Silicon Valley to start my company,” said Brian Friedman, CEO at Loopd. “I would recommend the program with flying colors to anyone and everyone that wants to learn more entrepreneurship.”

Former Draper University alumni are out changing the world – former students have started over 60 companies, raised over $7.4 million in capital, are working at large companies including Tesla and Google, as well as at startups, and attending business school at Harvard and Stanford. Draper University is now accepting applications for its Winter 2015 programs. Application deadlines are at http://www.localhost/sites/html/apply.


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What Are Draper University Alumni Up To? Sept 2014 Update

San Mateo, CA – Sept 3, 2014 – Draper University entrepreneurship program graduates are making waves in startup communities across the globe. Launched in 2012 in Silicon Valley by successful venture capitalist Tim Draper, Draper University runs startup training programs for entrepreneurs from all over the world. Students learn to think differently and are encouraged to start businesses that will change the world. Tech DriveRecent graduates from the entrepreneurial program include female racecar driver Collete Davis, who graduated from the Spring 2013 cohort. Collete, a Formula 1 racecar driver and STEM education ambassador recently co-founded TechDrive online magazine with Bravo! TV Silicon Valley cast member Hermione Way and was recently featured on the cover of FSHN magazine.

Bistro Cat FeederOther Draper University alumni include Mu-Chi Sing and Colin Heilbut, both from the Winter 2014 cohort, who successfully crowdfunded over $200,000.00 for Bistro, the smart feeder that recognizes your cat’s face. Bistro is the world’s smartest feeder that can track appetite and weight change using an innovative cat facial recognition technology.

Q BraceletMore innovative graduates, all from the Summer 2013 cohort, include the founders of two wearable technology startups. James Kernan founded the startup Q Designs and launched the Q Bracelet, an innovative stylish bracelet that charges your smartphone. Brian Friedman and Allen Houng founded the startup Loopd, a platform that streamlines interaction between business professionals.

Peanuts4PeanutsIn the social entrepreneurship sector, alumnae Lizzie Faust and Kendra Wilkins are supporting malnourished children in Haiti with sales of their all-natural peanut butter through their startup Peanuts4Peanuts.

Blast BuzzInnovative marketer Kerstin Karu of the spring 2013 cohort launched Blast Buzz to help brands connect with people to co-create and amplify word-of-mouth buzz across social media. Kerstin was recently featured on VentureBeat speaking on the future of marketing.

Other notable alums include Apurv Mishra, a developer and engineer who is launching TAP, an app that will be the fastest, simplest messaging application. Users simply “tap” their smartphone to send a notification. In the gamification sector, alum Alex Chen is changing the landscape by creating TestLegends, a tool for educators to make test preparation more fun and engaging. Disrupting the moving sector in India is Mithun Srivasta, who launched Blowhorn, the Uber of home delivery, in order to bring easy delivery into homes across India.

Draper University is now taking applications for its Winter 2015 cohort, which runs from January 25 to March 13, 2015. Apply online at http://www.localhost/sites/html


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What Are Draper University Alumni Up To? Oct 2013 Update

Draper University AlumniOctober 7, 2013 – Draper University alumni are changing the world with their gusto and enthusiasm. Their startups are already making an impact and creating disruption. Check out what some of our alumni are up to: Loopd - Re-imagining how you connect with people with wearable tech products

New Tide Commerce - B2C Consumer Product Exchange

Booth4 - Amazing rental photo booth service for parties and events

Roomrr - A safe, community marketplace for you to rent storage space to and from people like you

Trumo - A truly mobile application that allows you to easily access your contacts from any phone when yours is unavailable

EquityLancer - A global equity marketplace that enables startups to use their equity as a currency, instead of cash, to find and acquire critical resources such as talent, products, services, and funding, to develop their business idea

JayStay - Airbnb for exclusive networks

Actively Learn - An online literacy platform that empowers educators to transform reading

Coup - A new 21st century interpretation of the classic private social club, provides innovative and modern offerings and experiences more appropriate and attractive to its specific demographic of successful and upwardly mobile young professionals

Draem Ventures - Pre-seed impact venture fund dedicated to finding, founding, and funding the next generation of socially, environmentally, and technologically conscious businesses

Aimwith - Social equity marketplace for impact

Galaxeeds, Inc. - Creates a stress-free, comprehensive and reliable hiring, training and placement system solely based on job candidates' proven problem-solving capabilities and cultural fits with the companies.

NutKase Accessories - Design and manufacture high end personalised tablet and computer cases for educational institutions and corporates

BluVPN - Online privacy cloak and website unblocker

This is only the beginning - keep an eye on these amazing heroes - they are changing the world!

Loopd is Born: My Entrepreneurial Journey

Student Post – September 17, 2013 – Sitting on a bamboo chair at Mama’s Fish House below the overhanging palms, I stared into the distance where I could see a shimmering sunrise above the Maui horizon. The crests of the waves glistened from the light, and at that moment it occurred to me that this was it. The environment and atmosphere was pristine and perfect around me, however I was missing one thing. I had been observing the stunning innovation of Mother Nature, but within this beautiful picture I was just an observer. The desire to be part of this elaborate scene made me question my motivation and direction for the future.

Sunset View at Maui Film Festival

Soaring in the air I spun three rotations, and safely landed down on the downslope of a breaking swell. Guiding my kite to the left, I directed myself towards the beach, while digging the edge of my kiteboard into the Pacific. The wind was consistently racing through the air allowing my kite to harness its immense energy. Sending my kite back to the right, I raced towards a large wave. Approaching the lip of the wave, time started to slow down, and I entered a state of hyper focus. Each droplet splashing off the wave suddenly started to float. I could envision my route into the air where I would be once again part of the elaborate scene. Time sped up rapidly, and the wind blew against my body like a Maglev train racing towards its destination. Flying up towards the cumulus clouds, I looked below and felt at home. This feeling was pristine, and I had achieved my place next to the shimmering sun.

Kiteboarding Tweaked Grab, Pro Beach Maui

Two weeks earlier I had applied to an entrepreneurship program called Draper University, started by the famous venture capitalist and superhero Tim Draper of DFJ Ventures. The program is a six-week intensive pre-incubation and concept generation experience for future entrepreneurs ranging from age 18 to 28. Even though I had sent in my resume and completed my interview, I was still not sold if this was the right track for me. I have always been intrigued by start-ups ever since I was born. My dad ran a successful trade show company on three continents, and he had inspired me to take the leap. Freshman year at Lehigh University, I started a technical entrepreneurship club called CREATE, where I was inspired to help students bring their ideas to life from the paper stage. This is where I had my first romance with entrepreneurship, and I knew the rest was history. I was going to start my own company, and finally I would find my way to add my own splash of innovation to society surrounding me.

CREATE Club 3D Printing Workshop

Halfway through freshman year at Lehigh University, I declared my major Materials Science and Engineering. This was a step away from business, but I knew that with my new knowledge I would be able to make physical products that acted as disruptors for other technology. The curriculum was challenging and enduring, but I enjoyed learning about the building blocks of plastics, metals, and ceramics. Form and function both intrigued me, and I was motivated to create something that tied the two together in a simple harmony. Thinking about my future as a Material Scientist and Engineer, I realized that the normal track would not be entirely satisfying, and once again I would be looking out at the sunrise. Draper University accepted me for their summer program, and I knew that it was my calling from the Valley to the Bay.

Apple Company Store at Cupertino Headquarters

While at Draper University I met two extraordinary minds and my future cofounders: Allen Houng and Sambhav Galada. They were both trained Computer Scientists and Electrical Engineers. Allen was from Taiwan, and Sambhav was from India. We had all come from different backgrounds and cultures, but our desire to create a company unified all of us. Halfway through the program, I came up with a new concept for connecting with people physically while using new technological advancements. Recently I had observed that from the emergence of the smartphone technology, most people had become more virtually social and more physically antisocial. My goal was to use the existing platform in a new way, so that everyone could optimize the process and become more physically social. With the rise of smart wearable devices and SaaS platforms, I saw an opportunity to invent a simplified product that allowed people to interact with others in a sentimental fashion, while awarding themselves among their virtual presence. Sambhav and Allen shared the same vision that I had, and we agreed this was our new path. As a romanticist for ideas I had several projects that I was devoted to, but I had never found “the” idea. This new project was “the” idea, and my new love.

500 Startups Demo Day San Francisco

Jumping up and down from trampoline to trampoline, I was officially a superhero. My cape swayed behind me in the air, and I moved across the vast room like rolling thunder. I sat down on a bright blue beanbag and watched the rest of my class leap across the room with their unique style. It was our Draper University graduation, and my class finished their short 6-week journey one by one as they bounced from the podium. The day before graduation, student teams participated in a pitch day to a panel of venture capitalists and angel investors. Each team had two minutes per person to share their life-changing plan to beneficially disrupt the world. There had been a rumor moving quickly among our class that a few lucky teams would be chosen to receive funding. Every team delivered an extraordinary pitch, and I knew that any team could be worthy. I walked outside through the double doors and sat down next to the pool. Looking at the water’s surface, I saw my reflection, and I imagined a new life in Silicon Valley.

Draper University Summer Class

A deep voice caught my attention, and I turned around. It was one of the investors from our pitch day. He wanted to help my team make our venture a reality, and immediately my dream had come true. I had been waiting for the right pieces to come together in a harmony, and finally an upbeat and energetic melody had formed. I had a great team, investor, location, technology, market access, and supply chain. Lehigh University was my current plan, but I knew that this was my shot for the big leagues. If I didn’t go for it, then I could regret my decision for the rest of my life.

I would have never of thought that all within one summer I would start a company, move to California, and take a leave from school. The first two on my list were life goals, but I had always planned to finish what I had started with minimal interruptions. A new chapter in my life has started, and I am excited to share it with the world.

Santa Cruz Surf Break at Lighthouse Point Park

“We need to learn how to want what we have NOT to have what we want in order to get steady and stable Happiness”  – Dalai Lama

~ Guest post by Brian Friedman who is from Massachusetts and was part of DU's Summer 2013 Class. This article is cross-posted from his blog: https://medium.com/@bfried9131/loopd-is-born-b1b7a5ecad2f Check out his startup Loopd at: http://getloopd.com/