San Mateo, CA – October 16, 2014 – Draper University, the innovative and disruptive school for entrepreneurs, announced that four alumni have launched Loopd, a proximity marketing solutions tool for marketing executives. Loopd closed $1 million in angel funding from Draper Associates and Draper University founder Tim Draper, Salesforce.com CEO Marc Benioff, and Vuclip Co-Founder Xinhui Nui. “At Draper University we teach our students to think differently and provide all the necessary tools to start a business. We are thrilled to see four of our Draper University heroes going out into the world and disrupting the traditional way of marketing at conferences and events,” said Draper.
With Loopd, marketers are able to prove event ROI, deliver higher quality leads, gather accurate attendee profiles, optimize event marketing strategies, and enhance attendee engagement. Unlike stand-alone event apps, beacon systems, or traditional lead retrieval systems, Loopd combines the three essential components for an event marketer: a mobile app, event hardware including bi-directional beacons, and rich analytics.
The team of seven is based in San Francisco, CA and Taipei, Taiwan. The chips cost less than $5 dollars to manufacture and can last up to two weeks. The chip also allows users to take notes and export the information received from the app to the user’s sales software, thus making it easier for conference attendees to create contacts rather than solely relying on business cards.
“Draper University changed my life; this is almost an understatement. During my session, I met my two amazing cofounders, came up with our idea for Loopd, and decided to move to Silicon Valley to start my company,” said Brian Friedman, CEO at Loopd. “I would recommend the program with flying colors to anyone and everyone that wants to learn more entrepreneurship.”
Former Draper University alumni are out changing the world – former students have started over 60 companies, raised over $7.4 million in capital, are working at large companies including Tesla and Google, as well as at startups, and attending business school at Harvard and Stanford. Draper University is now accepting applications for its Winter 2015 programs. Application deadlines are at http://www.localhost/sites/html/apply.